Premium fruit juice maker Frobishers has acquired drinks producer Five Valleys Cordials for an undisclosed sum.
The deal between the two British companies, made yesterday and announced this afternoon, will help Frobishers to expand into new channels.
Five Valleys Cordials was founded in 2009 by Chris and Becky Verinder-Baker. The company, based in Gloucestershire, sells a range of cordials, sugar-free cordials and sparkling juice drinks, available nationwide in Waitrose and through independent retailers.
Steve Carter, sales and marketing director for Frobishers Juices, said: “The acquisition of Five Valleys Cordials is an exciting move for Frobishers and will be our first step into the off-trade market. Five Valleys Cordials is a great fit for Frobishers as our companies share a similar ethos of using all-natural ingredients to produce the finest quality juices and juice drinks. Our product lines both appeal to the same discerning adult consumer, who will now be able to enjoy Frobishers when they are drinking and dining in bars and restuarants and Five Valleys Cordials when they’re at home.”
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