The ‘What’s your juice?’ skills campaign aims to inspire kids in the playground, showcasing new skills they can have a go at and giving them tips on everything from keepie uppies to beatboxing, from skipping to the latest craze ping cup or hula hooping to body popping.
Fruit Shoot will host the ‘Fruit Shoot Skills Player’, where kids can find out anything and everything about fun things to learn and do. Key to the website is the player, a juice blob widget kids can download that will play new videos of their favourite ‘juice’ or skill.
The ad campaign, the Fruit Shoot player and the online content were designed by creative agency BBH.
Fruit Shoot senior brand manager at Britvic, Claire Common, said: “We want Fruit Shoot to be the brand that inspires kids to have a go, learn new things and get stuck in and make this their best summer ever. The ‘What’s your juice? Skills campaign is entertaining and exciting and genuinely different for kids in summer 2009. We’re keen to inspire kids to really get out there and try something new and different, giving them a sense of real achievement and something to impress their mates. We want to empower kids to take up new challenges through learning from their peers, rather than being told what to do by adults.”
Source: Britvic Soft Drinks
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