Hero/WhiteWave is introducing a new product called Fruit2day – a drinkable and edible fruit snack with real fruit bits in a bottle. Fruit2day provides natural fruit nutrition without peels, pits, bruising, spoiling or even sticky fingers.
Fruit2day is made with a combination of real fruit pieces, fruit puree and fruit juice without any added sugar or preservatives. Each bottle contains two servings of fruit and antioxidants in 6.75oz, with only 110-120 calories (depending on the flavour). It’s also a source of vitamin C, providing consumers with half of their daily fruit requirements.
“Fruit2day is a new way to eat and enjoy fruit,” said Lisa Drayer. It’s a well-portioned, all-natural snack packed with two servings of fruit in each bottle,” said Lisa Drayer, registered dietitian, health reporter and Fruit2day spokesperson. “Fruit2day makes getting more fruit in your diet easier to add to any daily snack routine, whether you’re working out, on-the-go, or just need a nutrition boost in between meals.”
Fruit2day comes in four flavour combinations:
“The desire to get more fruit in your diet is universal whether you’re in Europe or the US, especially to the growing number of health-minded consumers,” said Hanno Holm, president and CEO for Hero/WhiteWave. “Fruit2day is a true innovation. It’s a new way to eat and enjoy fruit, and based on our success in Europe and consumer research results in the US, we’re looking forward to its growth in America.”
Hero/WhiteWave is a strategic joint venture between Switzerland-based Hero Group and WhiteWave Foods Company, a wholly owned subsidiary of Dean Foods Company based in Broomfield, Colorado.
The suggested retail price for each two-pack of Fruit2day is $3.79.
© FoodBev Media Ltd 2020