Frutarom Health will work in collaboration with Molecular Health Technologies, its current sales and marketing agent in the US and Canadian markets.
Curcumin, the yellow pigment and primary nutraceutical compound found in turmeric, is used as a colouring agent by the food industry and as an active phytochemical in nutraceuticals.
Curcumin has a broad spectrum of health benefits due to its powerful anti-inflammatory and antioxidant properties. There is increasing awareness among consumers regarding the benefits of this ingredient backed by scientific data. The market for curcumin products is expanding rapidly.
Curcumin’s traditionally low bioavailability had been a major challenge that led to the use of inconveniently high dosages, especially in its powder form. These amounts did not match the amount of curcumin used in third-party clinical trials to achieve the desired health benefits.
NovaSOL Curcumin is a highly bioavailable curcumin formulation. It was developed as part of a major European research project funded by the German Federal Ministry of Education and Research.
The proprietary NovaSOL curcumin technology offers a liquid, crystal-clear, yellow solution for use across a wide variety of applications. As a result, the curcumin becomes fully water soluble, a quality that affects superior bioavailability. A human clinical trial, to be published later this year, demonstrated impressive absorption rate and bioavailability in comparison with both standard curcumin extracts and other improved turmeric formulas.
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