Adeline Prévost, PhD, product manager for Frutarom Health, said: “Our goal at Frutarom is to provide our customers with a comprehensive panel of natural solutions to target a range of immune health concerns, and not to focus on just one aspect of this category.
“Our strategy is to offer specific solutions for key health indications, rather than simply sell a catalogue of miscellaneous ingredients. All Frutarom products are versatile enough to allow the creation of custom-designed formulations.”
Frutarom’s new line is designed around the three key stages connected to immune health and helps provide extensive support to consumers for the following indications:
Each ingredient was selected for its specific activity, such as antiviral, antimicrobial or cold and flu relief.
The new Frutarom immune health portfolio includes highly bioavailable forms of minerals such as copper and zinc that have already gained EFSA claim approval for immune health support. Echinacea and Pelargonium-based ingredients are included, both proprietary herbal extracts, which are scientifically supported for effectiveness.
© FoodBev Media Ltd 2022
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