Fry’s Family Foods launches gourmet plant-based food range

Fry’s Family Foods has announced the launch of a new gourmet range of plant-based foods that are high in protein, iron and omega-3 fatty acids.

The Nature’s Plant Protein range is targetted specifically towards vegetarians, vegans and flexitarians – a term used to describe consumers who follow a plant-based diet with the occasional inclusion of meat products. According to research, as many as 35% of Britons call themselves “flexitarian”, Fry’s Family claimed.

Powered by nature’s plant proteins, the new range contains more protein than regular meat and is packed with quality gourmet ingredients, and intense and unique flavours. Made with 100% natural, fresh ingredients, it is sold distinctive and innovative white packaging featuring wood turned product images; the illustrations on the pack are carved in wood, die-cut and completely unique.

The range consists of soy and quinoa family country roast, rice protein and chia nuggets, quinoa and fresh cilantro falafel burgers, rice protein and chia stir fry strips, and soya and flaxseed schnitzel. Each product is high in taste, protein, iron and omega 3 fatty acids. They provide a good source of fibre, contain no GM ingredients, hormones or antibiotics, and are a good source of vitamin B12.

A spokesperson for the brand said: “The B12, omegas and iron all come from 100% natural sources – yeast extract, flax and chia. These nutrients are supplied by superfoods integral to the product, not added or from chemicals. Sustaining and sustainable, these new foods contain superfoods for superior taste and contain hearty plant proteins that do no harm.”