Fuel10K launches new high-protein breakfast cookies

Protein brand Fuel10K has released a new range of high-protein cookies in response to demand from consumers for functional breakfast options.

Fuel10K Oat Cookies are available in two flavours; double chocolate and white chocolate & strawberry, both of which contain less than 2g of sugar per serving.

The 50g soft bake cookies both contain over 10g of protein, 4g of fibre and fewer than 200 calories per serving.

Both varieties will be available from selected UK retailers with a suggested retail price of £1.49.

Barney Mauleverer, co-founder of Fuel10K said: “We’re making breakfast on the run as easy and rewarding as possible with these really delicious wholesome cookies.

“We’ve managed to reduce the sugar whilst maintain the taste to deliver a really filling snack.

“Consumers view cereal as no longer just for breakfast with 83% saying it makes a great snack. In our own consumer research in November 2017, we asked 750 people what sort of products they would like – healthy bars, cookies and snacks came out top of the list.

“Our retail customers were also asking for more on-the-go breakfast options. So, we made a snack that ticks the health box and tastes great, chewy cookies that deliver a satisfying on-the-go breakfast.”