US energy drink brand G Fuel has added a new flavour to its Hydration range in collaboration with Faze Clan, as the company announces the expansion of its partnership with the gaming organisation.
The launch of Fazeberry G Fuel Hydration marks the fifth flavour addition to G Fuel’s Hydration line, which also includes Peach Pineapple, Blue Rocket Pop, Dragon Fruit, and Strawberry Lemonade.
Fazeberry, the ‘official G Fuel flavour of Faze Clan’, already featured in other G Fuel product ranges and is said to combine the taste of strawberries, blueberries and pomegranates.
The company claims that its latest product is caffeine-free, sugar-free and calorie-free and is fortified with electrolytes, vitamins and the amino acid L-Tyrosine.
The expanded partnership will also include further collaboration across content, retail distribution and apparel.
“Faze Clan and G Fuel have one of the more storied partnerships in all of gaming,” said Faze Clan’s chief revenue officer, Jeff Pabst.
“Product development has been a key area of focus with numerous Faze Clan x G Fuel-themed flavours that have been introduced over the past eight years.
“We are excited to partner in 2020 on the launch of Fazeberry G Fuel Hydration and bring the new flavour to our community of Faze Clan fans.”
G Fuel’s founder and CEO Cliff Morgan added: “We’re thrilled to expand our long-standing partnership with Faze Clan and celebrate our eight-year anniversary by launching Fazeberry G Fuel Hydration.
“Our millions of passionate gaming fans can finally enjoy the timeless taste of our Fazeberry flavour while also staying hydrated, laser-focused, and energised — all benefits that traditional sports drinks can’t provide.”
Fazeberry G Fuel Hydration, which comes in powdered form, is now available for sale online in 30-serving tubs.
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – OPEN FOR EARLY BIRD ENTRIES!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 19 March – enter now!