Mollie King (The Saturdays), Alesha Dixon (music and TV personality) and Victoria Pendleton (World and Olympic cycling champion) have inspired the designs for three personalised, special edition 114g packs of Galaxy Milk, Galaxy Honeycomb and Galaxy Cookie Crumble.
5p from each of the personalised and other red-flashed (Galaxy)RED packs will raise money.
Galaxy will support the partnership through a marketing campaign, including adverts, online video advertising and outdoor posters. A social and PR campaign will also drive consumer demand by showcasing the celebrities’ experiences when they visited Africa to meet AIDS activists, and see the impact of life-saving medication.
© FoodBev Media Ltd 2022
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