The new site will picture and offer only GEA products that are marketed in the country and product information will be available in both Chinese and English. GEA currently operates six locations in China, which is seen by market leaders as one of the most important industrial countries in Asia.
“With our new country-oriented website and its content oriented to this market, we are supporting our business in one of the strongest growth regions of the world, which means we can react to regional requirements,” said segment president of GEA Heat Exchangers Christoph Michel.
“We want to assure closeness to our customer as well as top local service quality. Corporate presentation effectively adapted to market conditions is an essential part of our customer support efforts and contributes to future-oriented further development of our business.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial