General Mills has announced that it has reached its public goal to reduce sodium by 20% across all ten key US product categories.
In 2015, the US food group reported that it had met its sodium reduction goals in seven out of ten product categories.
This latest announcement means that the remaining three categories – Mexican dinners, ready-to-eat soup, and cereal – have now successfully achieved the company’s 20% sodium reduction goal.
Made in 2010, the pledge applied to more than 350 products across ten categories, which include cereals, dry dinners, frozen pizza, Mexican dinners, refrigerated dough products, savoury snacks, canned vegetables, side dishes, soups, and variety baking mixes.
The owner of Cheerios, Häagen-Dazs and Old El Paso has reported significant sodium reduction in many other categories that were not officially part of its commitment, including frozen breakfast products, dessert mixes, grain snacks and frozen appetizers.
According to General Mills, the company has also continued to improve the nutrient density of its products over time by increasing nutrients such as whole grain, fibre, vitamins and minerals across food groups, while still ensuring good taste.
“We are making clear progress in becoming a more consumer-connected General Mills as evidenced by our continued work and commitment to sodium reduction,” said Tom Hockenberry, senior director of General Mills’ innovation, technology quality team.
Hockenberry added: “As we continue on this journey, we have actively invested – and will continue to do so – in developing the advanced technical solutions that will be required to achieve additional sodium reductions.”
© FoodBev Media Ltd 2020
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