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General Mills has announced the appointment of Erasmo Nuzzi as its new managing director for UK and Ireland.
Nuzzi first joined the business in 2003, and will now lead the largest market in its Europe & Australia and North Asian unit. He brings over 20 years of international food industry experience to the role, with General Mills praising his track record of leading teams, growing global brands and creating significant value for customers and consumers.
Most recently, he served as the platform and channel marketing director for General Mills’ North America Food Service division. In this role, he oversaw strategy, innovation and execution for a portfolio of the company’s brands across multiple channels.
Prior to this, he led General Mills European Distributor Markets and General Mills Iberia as managing director between 2015 and 2022. General Mills Spain became the fastest-growing food company in the country during his tenure, based on Nielsen data.
General Mills said Nuzzi has been ‘instrumental’ in the success of some of its largest global brands, including Old El Paso, Häagen-Dazs and Nature Valley, across markets in Europe, Latin America and North America.
Commenting on his appointment, Nuzzi said: “The UK and Ireland is a hugely important business for General Mills, with strong brands, talented teams and significant opportunities ahead. I look forward to working with our colleagues and customers to build on that momentum and continue delivering great food experiences for consumers across the region.”
General Mills was founded in 1866, headquartered in Minneapolis, US. The company entered the UK in the 1960s and currently sells six brands across the nation. The global business reported net sales of $19 billion for fiscal year 2025.
