Annie’s will join General Mills’ natural and organic products portfolio, which includes the Cascadian Farm, Muir Glen, Lärabar and Food Should Taste Good brands.
Jeff Harmening, General Mills executive vice president and chief operating officer – US retail, said: “This acquisition will significantly expand our presence in the US branded organic and natural foods industry, where sales have been growing at a 12% compound rate over the last 10 years. Annie’s competes in a number of attractive food categories, with particular strength in convenient meals and snacks – two of General Mills’ priority platforms.
“Consumers know and trust Annie’s purpose-driven culture and authentic brand. We believe that combining the Annie’s product portfolio and go-to-market capabilities with General Mills’ supply chain, sales and marketing resources will accelerate the growth of our organic and natural foods business.”
Source: General Mills
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