New Jersey-based B&G Foods has acquired General Mills’ Green Giant brand for $765m, as part of a deal that also includes the US food group’s Le Sueur vegetable business.
Green Giant’s products include fresh and frozen vegetables, hummus and frozen vegetable side dishes, while Le Sueur – originally a separate Green Giant brand – produces and sells canned vegetables. General Mills has owned the brands since 2001, when it acquired Pillsbury, the previous owner of Green Giant.
“We are thrilled to welcome Green Giant and Le Suer to the B&G Foods family of brands,” said B&G Foods president and CEO Robert C Cantwell. “For over 100 years, Green Giant and Le Sueur have been providing consumers with great tasting, nutritious vegetables picked at the peak of perfection. We look forward to building on that rich history by offering new and innovative products that will respond to the needs of today’s health conscious consumer.”
B&G owns over 40 food brands including Ortega, Cream of Wheat and Rickland Orchards. General Mills said it will continue to operate Green Giant in Europe and certain other export markets under license from B&G. Green Giant has a reported $550m in yearly sales, which will make B&G a $1.4bn company.
© FoodBev Media Ltd 2019
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