General Mills has announced that it will re-release Trix cereal with fruity shapes following consistent consumer demands for the reintroduction of the cereal.
The company originally released the fruity shape version of the cereal in 1991, but it was replaced by the round shape in 2006. In the last 18 months alone, the company says it has received 20,000 requests from consumers to re-introduce the fruit-shaped version.
Classic Trix Fruity Shapes will be released nationwide in the US in autumn 2018, and the cereal features fruity flavours like raspberry red, lemony lemon, orangey orange, wildberry blue, grapity purple and watermelon.
Scott Baldwin, director of marketing for General Mills cereal said: “Trix cereal is beloved by our fans, and we heard loud and clear that they wanted to see the iconic shapes back in their bowls.
“When Trix launched in 1954, it was the first fruit-flavoured cereal that was colourful and fun.
“We’re excited to continue that legacy, bringing an extra dose of joy to breakfast.”
The reintroduction of Classic Trix Fruity Shapes, follows the re-release of Classic Trix last year, which contained artificial colours and flavours as some consumers claimed that the naturally-coloured version of the cereal was ‘not colourful enough’.
© FoodBev Media Ltd 2019
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