General Mills has introduced a new sustained energy bar, Packed, to its Nature Valley-branded range.
Free from artificial flavours and colours, the snack bar is available in two variants: Peanut Butter & Cranberry and Almond Butter & Blueberry.
General Mills says that its new Nature Valley offering ‘uniquely features’ three textures – creamy, crunchy and chewy – and contains no high-fructose corn syrup.
Packed bars are made with ingredients such as nuts and seeds, as well as cranberries or blueberries, which are said to boost energy levels.
“Through Packed, we want to make sustained energy approachable,” said Scott Baldwin, business unit director, grain snacks at General Mills.
“Time and again, we’ve heard from consumers who want a delicious, affordable snack bar with feel-good ingredients that not only bring together a variety of textures, but can also offer long-lasting energy to help them get through their busy days.
“With the introduction of Packed, Nature Valley is proud to offer a snack bar that delivers on each of these desires.”
Packed snack bars are available in the US, for an RRP of $4.49 per four-count box, from retailers and online.
© FoodBev Media Ltd 2020