The agreement will see the fast-growing German brand maker take a majority shareholding in the successful UK juice drinks business.
The entrepreneurial collaboration will result in significant international expansion opportunities for the Feel Good Drinks range. The partnership will also present major opportunities in the UK for MBG International’s range of premium soft drinks.
The two Feel Good Founders will continue to manage the UK business.
Dave Wallwork, Feel Good’s MD, said: “It’s very important to find a partner who shares your values. MBG is an entrepreneurial business whose success has come from creating and growing quality brands, that’s exactly what we love doing too.
“This is a perfect partnership as it will open up huge international opportunities for our range of Feel Good Drinks. We’re also looking forward to introducing the impressive range of MBG soft drinks to our many UK customers.”
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