California-based food brand 4th & Heart, which makes a range of products containing ghee, has closed a $7.6 million Series C funding round led by investment firm Harbinger Ventures.
The funding will allow 4th & Heart to bolster its innovation and distribution channels.
Founded in 2015, 4th & Heart aims to reinvent the way consumers can incorporate grass-fed ghee into their diets through a range of ghee butter spreads, oils and chocolate spreads.
The brand is also expanding its portfolio with the launch of Woke, a new line of grass-fed collagen ghee protein and energy bars.
Other investors in the round include Cambridge Companies SPG, Blueberry Ventures, Boulder Food Group, Monogram Capital Partners, Finn Capital Partners and Everplus Capital.
“We are thrilled to have found such an influential group of partners that share our passion and align with the mission of 4th & Heart,” said Raquel Tavares, founder and CEO of 4th & Heart.
4th & Heart is planning to launch Woke, a new line of collagen ghee protein and energy bars.
“Our work with Harbinger Ventures and our other investors will help to grow our brand and innovate new products for the growing audience of health-conscious consumers attracted to flavourful, better-for-you alternative cooking essentials and snacks.”
4th & Heart is now planning to increase the availability of its shelf-stable items, including clarified butter spreads, into Target – which will be its expansion into mass retail.
Megan Bent, founder and managing partner of Harbinger Ventures, said: “4th & Heart is a trailblazer in the superfood category, and we couldn’t be more excited to be involved in the next phase of the brand’s growth.
“Raquel and her team are driven not only by their strong vision for their own brand, but by their deep understanding of their target consumer, and we look forward to supporting their ongoing mission to deliver the best possible alternative options to that consumer, whether in the kitchen or on the go.”
© FoodBev Media Ltd 2019