Ginsters redesigns sandwiches with greater emphasis on quality

Sandwich brand Ginsters has relaunched its sandwich range with new pack designs, flavours and additional fillings.

The wider range includes pasta salad pots and new wraps, all featuring the same design. The revamped range will be available through Ginsters Van Sales across the impulse channel from 7 September.

The fresh new pack designs feature photography of Cornish landscapes, which emphasises Ginsters’ Cornish heritage and provides greater standout on shelf in order to appeal to both male and female consumers. The pack window has been enlarged to showcase the quality and freshness of the product inside, while the range has been simplified to focus on Ginsters’ most popular products and uses colour coding to allow for clearer identification of different products.

Among the new flavours are New York deli and chicken fajita, as well as two new limited editions: brie, bacon and apricot chutney; and ham hock and spiced chutney.

The revamp sees an even greater focus on quality, with a number of the core lines being enhanced with more filling and British ingredients such as mature farmhouse cheddar. Ginsters’ commitment to using British ingredients – including its chicken, pork and beef – is also reflected on pack with standout marks of origin.

Mike Smith, head of brand marketing for Ginsters, said: “Sandwiches are by far the biggest product category within the food-to-go sector, which is currently worth £20.2 billion and has been in consistent growth since 2008. We are very excited about this relaunch as the consumer feedback has been absolutely fantastic. Our new range really showcases the fresh-tasting, quality ingredients associated with the Ginsters brand. Retailers should stock up now to take advantage of the additional sales.”

A range of eye-catching point-of-sale materials including wobblers, shelf barkers and posters will be available to help retailers increase awareness and drive sales of the new range in store.