Givaudan vice-president AME Marco Faeh and commercial director–Pakistan Faizan Kalim at the opening.
Givaudan has opened a new laboratory and offices in Pakistan – and has claimed to be “the first global flavours company” to set up business in the country.
Located in Karachi, the 800 square metre facility will strengthen Givaudan’s capabilities in beverages, snacks and sweet goods in the region, offering flavour application services for all sectors with a strong focus on sweet goods and beverages, Givaudan said.
Customers will benefit from a faster response to their requirements as well as access to fully halal-compliant international flavour profiles and access to Givaudan’s capabilities and training for local technologists and manufacturers.
The facilities in Pakistan are the latest demonstration of Givaudan’s 2020 strategy to invest in high-growth markets and follows recent office openings in Guatemala, Côte d’Ivoire and Algeria.
Givaudan chief executive officer Gilles Andrier said: “This investment reflects Pakistan’s importance to Givaudan and our commitment to further expand our existing market-leading position. With a population of 200 million and strong growth potential, Pakistan fits with our overall 2020 strategy of investment in high-growth markets.”
Faizan Kalim, commercial director in Pakistan for Givaudan Flavours, said: “Givaudan is proud to be the first global flavour company to open in Pakistan. This demonstrates our ongoing commitment to our regional and local customers to meet the growing needs for innovative products and great taste experiences.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial