Glanbia Nutritionals aims to help snack makers capture a larger share of the high-protein snacking market with new XtraPro Seasonings.
Suitable for chips, popcorn, pretzels and other snacks, the products can boost protein content by 3g to 7g.
XtraPro Seasonings flavours include BBQ, ranch and cheddar, as well as more adventurous options such as garam masala and coconut curry.
A Mintel survey from 2017 revealed that 49% of consumers believe that healthy snacks should feature a good source of protein claim.
In a statement, Glanbia Nutritionals said: “Consumers are very clear: When it comes to healthy eating, they want protein. Whether it is to boost energy, manage weight and muscle, or enhance mental clarity, protein is now front and centre in consumers’ dietary desires. That’s led to an explosion of health-oriented meal products, but the demand for more health-conscious snack items continues to soar.
“With Glanbia Nutritionals’ new high-protein savoury XtraPro Seasonings, manufacturers can add protein and flavour to their products and capture a larger share of this vibrant and growing market.”
Speaking to FoodBev at Health Ingredients Europe 2018, Glanbia Nutritionals marketing manager Dagmar Ortlepp explained how the company is catering to consumers who are looking to consume protein through convenient, nutritious and good-tasting formats.
“We see that protein is a very important ingredient because the association of health with protein is known by mainstream consumers,” she said.
“What is interesting is that the protein is not now coming from bars which have been adapted from sports nutrition to the mainstream market, but people are looking to add protein to mainstream products like confectionery, muesli and cereal bars.”
Last month, Glanbia Nutritionals secured a deal to acquire US premix producer Watson, enhancing its ability to create new premix solutions that address the complex formulation requirements of today’s applications.
© FoodBev Media Ltd 2019
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