Independent drinks company Global Brands has launched two canned cocktail brands in the UK: Beviamo and Shake Baby Shake.
Beviamo combines a mix of bitter liqueur, Italian wine and soda water to create a “lightly sparkling and refreshing take” on the classic Venetian spritz. The 5.5% ABV beverage is sold in 250ml cans with a matte finish, retailing for £2 at Sainsbury’s stores.
“We expect spritz drinks to again be ‘the’ drink of this summer,” said Christian Sarginson, brand controller at Global Brands. “They were massively popular last year as drinkers moved more towards bitter-sweet tastes and looked to moderate their alcohol intake. They want to savour drinks with lighter tastes, but ones that still deliver on flavour and have an Instagramable serve. Beviamo meets this demand.”
Meanwhile, the non-carbonated Shake Baby Shake line is available in two flavours – raspberry mojito and passion fruit martini – which are made using natural fruit juices and flavours.
The 4% ABV beverages are also sold in 250ml cans, featuring brightly coloured animal prints. Both flavours are available in Sainsbury’s and Asda, while Morrisons sells just the passion fruit martini variant.
Sarginson said: “Premiumisation, craft and experimentation have swept through the spirits and beer categories. They’ve changed how people drink, with more emphasis placed on quality, flavour and the ingredients. We’re bringing this to RTDs, enabling supermarkets to meet shopper demand for ready-to-serve, authentic-tasting drinks as flavoursome as on-trade cocktail serves.
“As well as high-quality ingredients, we’re embracing the premium trend in our can designs. The cans aren’t just designed to have shelf-appeal and attract shoppers’ eyes, consumers want great-looking drinks they’re proud to share on social media.”
UK-based Global Brands, which owns brands such as Franklin & Sons and VK, reported a 19.5% increase in sales for the year ending September 2018.
© FoodBev Media Ltd 2019
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