Snack bar range Go Ahead have announced a rebranding of their packaging design in collaboration with Slice Design.
The new packaging design was chosen to re-engage the consumer with elements best associated with the Go Ahead brand, playing heavily on a green colour palette.
A Go Ahead spokesperson said: “After three successful years in-market, it was important to revitalise the Go Ahead brand with a pack which conveyed a fresh and vibrant look and which delivered against the evolved brand positioning.
“It was also vital to retain key existing brand elements, to ensure continued consumer recognition of the brand on-shelf.”
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