MOM Group is looking to reinvent the pudding cup with its new range of plant-based pudding pouches made with almonds, under its GoGo squeeZ brand.
GoGo squeeZ AlmondBlend Pudding comes in four flavours: chocolate, vanilla, cocoa-hazelnut and banana. The non-dairy treat is made with almonds and 5g of plant protein per serving including pea.
According to the brand, the dairy-free pudding pouches contain 30% less sugar compared to traditional dairy pudding. The product is also gluten-free and a good source of calcium, with 110 calories per serving.
GoGo squeeZ is known for its portable snack pouches made from 100% fruit, vegetables and yogurt. With its ‘first-to-market’ plant-based pudding line, the brand aims to meet the demand for dairy alternatives and better-for-you treats.
“We are thrilled to introduce the first and only plant-based pudding in a pantry-friendly pouch on the market,” said Helene Caillate, chief marketing officer at Materne North America, GoGo squeeZ.
“We’re proud to continue expanding our portfolio and living our mission of making it easier for families to be healthier and happier. A lot of heart went into developing this new innovation – the combination of portability with less sugar and enhanced nutrition makes it a truly modern option for families looking to offer better-for-you snacks and after-meal treats.”
GoGo squeeZ AlmondBlend Pudding is available to purchase now at select US retailers, with a further roll out to mass retailers this summer. The product comes in packs of four for an RRP of $3.79.
Earlier this month, Bel upped its ownership stake in GoGo squeeZ parent company MOM Group to 82.5%.
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