This is part of its campaign to increase consumption of Gold Top milk.
Quality Milk Producers chairman, Stephen Cavenagh, said: “In a time when there’s concern over children’s diets, we’re delighted that Gold Top is involved in a project that encourages young children to take an interest in good food and start to think creatively about the food they eat. Our involvement allows us to highlight the Gold Top story to the hugely influential food writers and chefs who are members of the Guild of Food Writers, while at the same time promoting the brand to families with an interest in food.”
The investment in CookIt! is part of a programme of activities to promote Gold Top among specific audiences in order to bring new customers to the brand and drive sales.
The campaign focuses on the indulgent qualities of Gold Top to encourage consumers to trade up to Gold Top as a treat for the weekend, or to use the Jersey and Guernsey milk to add a touch of luxury to cooking.
The indulgent qualities of Gold Top will be communicated to consumers via targeted advertising, media relations, an on-pack promotion and sampling at county shows with the Gold Top milk bar.
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