Irish seafood brand The Good Fish Company has launched three varieties of microwaveable fish pouch packs.
The new Mr Good’s Fabulous Fish pouch is available in cajun spiced salmon, lemon-marinated hake, and garlic and herb-marinated cod fillet varieties. The range has launched this month on a three-month trial basis in outlets of supermarket chain Sainsbury’s in Northern Ireland, and plans to follow its introduction with further product innovation.
The Good Fish Company managing director Denis Good said: “The multi-cook pouch is unique to Europe, the specialised packaging we use allows consumers to cook the product in the microwave, on the hob or in boiling water with no need to remove any packaging. This means you are preserving all the natural flavours, nutrients and goodness of the fish while cooking.
“We believe this scheme will protect and develop the fishing industry and we know that our customers are keen to buy fresh Irish seafood whenever possible and this scheme will provide them with the quality and assurance they want.”
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