Dairy alternative brand Good Karma Foods has launched a new line of dairy-free yogurts made with flax milk, adding a third category to its overall product mix.
The new yogurt pots each feature 5-6g of plant-based protein, 800mg of omega-3 healthy fats and seven live and active cultures. Described as ‘rich and spoonable’, they are also free from all major allergens including dairy, soy and nuts – and will join the brand’s existing ranges of probiotic drinking yogurts and flax milk.
The basis for the dairy-less yogurts – the omega-rich flax milk – is the mainstay of Good Karma’s milk alternative line and is made by cold-pressing flaxseed oil.
Good Karma CEO Doug Radi said: “Good Karma Foods isn’t just our name, it’s the inspiration for everything we do. Our hope is that, by expanding our offerings to include plant-based yogurts that deliver a mighty nutritional bundle and a surprisingly good taste and texture, we’ll inspire goodness families can’t help but pass along.”
The yogurts will be available with a recommended retail price of between $1.69 and $1.99 per 6oz pot, with flavours including blueberry, strawberry, vanilla and raspberry.
Their launch follows year-on-year growth of 50% in the plant-based yogurt category, which is set to reach $78 million in value sales this year, Good Karma said, citing figures from research company SPINS. The growth of the sector outpaces that of dairy yogurts by a factor of ten, presenting a $600 million opportunity for dairy-free yogurts if the segment was to match the development of plant-based milk alternatives.
Good Karma’s dairy-free yogurts will hit shelves in the US this month, available in select Kroger regions, with distribution set to be expanded nationally in 2017. The brand hopes that, by that time, their availability will mirror that of Good Karma’s existing products in both the natural channel and mainstream supermarkets.
In addition to the launch, Good Karma has also announced improvements to its drinkable yogurts to better deliver on the brand’s promise of plant-based goodness in each drink. The changes include an updated product descriptor from ‘dairy-free probiotic’ to ‘probiotic drinkable yogurt’, helping shoppers more clearly understand the product.
Additionally, the drinkable yogurts have been reformulated to contain 4-7g less sugar per serving, and the package now includes a dairy-free printed cap and clearer callouts to its plant-based credentials. Free from all major allergens, they are priced between $3.99 and $4.49, and are available in flavours including creamy plain, strawberry, blueberry, good greens and pineapple.
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