Recipe box firm Gousto has announced that it will aim to triple its fulfilment capacity by 2022, in response to structural changes in the UK grocery market.
According to Gousto, the company’s revenues for the first half of 2020 have exceeded the £83 million figure reported for the entirety of 2019, as the demand for recipe boxes surged once UK consumers had to stay at home due to the coronavirus lockdown in March.
In response to this growing demand, Gousto has announced plans for two additional fulfilment centres in the UK, where the firm’s recipe boxes are created and sent out for delivery. This move will reportedly create an additional 1,000 jobs by 2022.
Earlier this year, Gousto raised £33 million in a funding round led by Perwyn, BGF, MMC Ventures and health influencer Joe Wicks to support the company’s growth strategy, and this latest move scales up this expansion.
Timo Boldt, CEO and founder of Gousto said: “The UK recipe box market has come of age with the recent lockdown accelerating structural trends which were already firmly underway. We have maintained record sales, even with the progressive easing of lockdown restrictions and view this shift as part of a wider permanent redrawing of the grocery landscape.
“Overnight our market has opened up to a far larger audience, with new customers won over by the variety of meals, convenience of fresh ingredients delivered directly to your door and the ease of creating a delicious home-cooked dinner.
“With a hugely dedicated and incredible team of people, Gousto is best placed to capitalise on this market growth, given our unrivalled technology, scale and market-leading customer proposition, underpinned by access to both external capital and our positive cashflow.
“We will continue to invest across the business, creating 1,000 new jobs to at least triple capacity by 2022, in response to demand and continuously improving the customer proposition, as we strive to become the UK’s most loved way to eat dinner.”
© FoodBev Media Ltd 2020
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