UK meal kit company Gousto has raised £28.5 million in funding as it aims serve more customers and accelerate its automation capabilities.
Investors include Hargreave Hale, Angel CoFund, MMC Ventures, and BGF Ventures – bringing the total amount the company has raised so far to £56.5 million.
Founded in 2012, Gousto now delivers over 1 million meals monthly in the UK. It sells 29 weekly recipes across nine ranges, which can be shipped seven days a week. Prices start at £2.98 per meal.
Prioritising product investment to ensure growth, Gousto said that by 2025 it will help UK families serve 400 million home-cooked meals. Its meal kits come with pre-measured raw ingredients and recipe cards with step-by-step imagery for meals.
Gousto founder and CEO Timo Boldt said: “Our commitment to technology has seen us create a leading value proposition, driving customer satisfaction levels 56% higher than the UK’s leading supermarket. Over the next year, we’ll win even more of the 1 billion meals eaten in the UK, by prioritising investment in AI and automation to ‘wow’ customers.
“New funding allows us to continue transforming the grocery market and supporting the British economy with the creation of new jobs, with our headcount expected to increase two-fold over the next few years.”
The announcement follows the news that US meal kit company Sun Basket raised $57.8 million in funding as it now aims to build a $1 billion revenue business.
Meanwhile, Walmart has responded to a demand for pre-portioned meals with the launch of a line of meal kits to 2,000 of its US stores.
© FoodBev Media Ltd 2021
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