Granarolo to acquire majority stake in White & Seeds

Italian dairy manufacturer Granarolo has acquired a 51% stake in protein-enhanced food company White & Seeds.

Founded in 2019 by Alessandro Ghizzardi and Federica Zanaglio, White & Seeds sells products in the dairy and snacks markets, including yogurt, bars, muesli, porridge and spreads. Granarolo says the company will consider the possibility of buying the remaining shares in the next few years.

Granarolo’s general manager, Filippo Marchi, said: “The strength of the offer by this young start-up lies in the competency and passion of its two young founders. They are both sports lovers, one who is passionate about the market and the other is an expert nutritionist. They have researched products intended for a generation of people who are attentive to wellness but with little time and who are looking for genuine ingredients and flavours.”

He continued: “Granarolo has been focusing its attention on the same target for quite some time and over the last few years has placed products on the market that are inspired by well-being combined with taste and sustainability”.

Last year, Granarolo acquired two cheese companies: US-based firm Calabro Cheese Corp and PDO gorgonzola producer Mario Costa.