Great British Biscotti – the UK bakery brand behind a challenger range of biscuits designed to compete with premium Italian biscotti – has released four new flavours, including two new savoury options.
Launching in April, the flavour additions include stilton with raisin and red onion marmalade with walnut, both designed to be paired with cheese boards, charcuterie platters or bowls of soup.
There is also the more traditional combinations of sour cherry and dark chocolate, plus spiced apple and dark chocolate.
FoodBev first introduced the brand at the beginning of 2017 as a contender to Italian biscotti, and included some flavours that were specifically designed to be dunked in hot drinks. This tradition, it said, dates back to Roman Britain, when the Romans would dunk their biscotti in drinks to soften them.
The company significantly expanded its range in May, adding flavours such as jalapeño and cheddar, seaweed and cracked peppercorns, and chocolate orange.
The latest flavours are set to capitalise on interest in British flavours in markets outside the UK.
Great British Biscotti’s Paul Rostand said: “My business was built on the unacceptable conclusion that biscotti thinking had unwittingly stalled for 2,000 years, becoming an undervalued treat with nominal flavour appeal.
“At the beginning of our journey in 2015, our priority was to convince biscuit lovers that an artisan Dorset bakery could provide the perfect setting to rekindle biscotti appreciation. Since then our goals have become more ambitious, establishing a ‘game-changing’ savoury range (to accompany all manner of soups, salads and cheeseboards) and a second wave of more indulgent flavour profiles that match the changing demands of top delis, gastro pubs and upmarket food service providers.
“Now feels like the right moment to back our rapidly expanding export [business] with a new deck of undisputedly British-inspired ‘flavour marriages’.”
© FoodBev Media Ltd 2020
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