So here’s the latest: Squash Stix. It’s like a sugar or milk stick, but it contains a concentrated soft drink syrup. Just add water.
The stick contains 10.5ml of triple-strength fruit cordial and should work well everywhere, from water coolers to picnics and from hotel rooms to planes.
Where did the idea spring from? A 20-year-old student in Bath. Good luck, Tim Anderson-Dixon.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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