UK-based goat’s milk ice cream manufacturer Greedy Goat has launched eight new flavours in glass jars as it targets the mass retail sector.
The brand, which has been selling its products at London’s Borough Market for seven years, claims to sell “the first retail ice cream in the UK to be packaged in biodegradable, recyclable and reusable glass”.
The launch includes three topical new flavours that aim to celebrate UK current affairs: Theresa’s Chocolate Orange, Margoat Thatcher the Biscuit Snatcher and Harry’s Remarkleble Banana.
The other five flavours feature two favourite British desserts: Nanny’s Rhubaaarb and Custard, and I Goat 99 Problems But a Cherry Ain’t One (cherry bakewell); as well as a salted caramel (The Goatfather), vanilla (Billy Vanilly) and strawberry (Strawberry Strawberry Neighbourhood Doe).
Flavours, packaging and design are aimed to appeal to consumers looking for a luxury ice cream that also offers a talking point both in its ingredients and packaging. The company aims to take goat’s milk ice cream out of the ‘dietary needs’ category and transform it into a mainstream product.
Greedy Goat stressed that goat’s milk is naturally lower in lactose and more digestible than cow’s milk, and so is preferred by people who are sensitive to dairy.
Jim O’Brien, Greedy Goat co-founder, said: “We are not the first goat’s milk ice cream to the market but we believe we are the best. Our aim is to build a brand that appeals to a broad audience not because it’s made of goat’s milk but because it is delicious, features unusual flavours and is made in the UK.
“Goat’s milk ice cream is all too often about the food intolerance rather than the food, and as a result they don’t taste as good as they could. For us, ice cream is all about the flavour and the fun, whether it’s made from cow’s milk or goat’s milk.
“Most of our Borough Market customers are surprised that goat’s milk ice cream actually tastes better than cow’s milk ice cream. The only discernible traces of goat are the cheeky characters on the label.”
The recommended retail price per jar is £5.99.
© FoodBev Media Ltd 2018
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