I picked up numerous market insights at the Latin America Dairy Congress in Brazil last week.
Greek yogurt is in its infancy there, but beginning to grow rapidly, with recent start-up Yorgus closely following Greek yogurt making tradition.
The latest figures on the US market were presented, showing how much Greek style yogurt has contributed to US growth and value.
$ million (2010) 2014
Greek style yogurt ( 390) 3,500 All other yogurt (4,400) 3,500
Total yogurt (4,790) 7,000
A great example of improved taste delivering consumer demand and premium value.
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