Mondelēz International-owned Green & Black’s is looking to expand in the singles chocolate market with the launch of two new bars in the UK.
A truffle variant contains a dark chocolate truffle encased in a dark chocolate shell, while the praline product features a milk chocolate praline with chopped, roasted hazelnut pieces, encased in a smooth, dark chocolate shell.
The bars contain no artificial flavours, colours or preservatives and Mondelēz International said it hopes to “meet the needs of consumers looking for a luxurious new way to unwind”.
Mondelēz added that Green and Black’s is growing at 11.1% and premium chocolate is growing fast and bringing in new, higher value shoppers, with many consumer needs still yet to be met, therefore offering more headroom for growth in singles than any other segment.
To bring the brand’s wider organic range in line with the pack designs of recent launches including Green and Black’s Velvet Fruits and these new singles, its tablets will have a new look and feel from this summer.
Katrina Davison, brand manager of Green & Black’s at Mondelēz International, said: “The launch offers even more choice for consumers looking to upgrade their treat occasion, and joins latest additions, Green & Black’s Velvet Fruit, the brand’s first bitesize SKU and Green & Black’s Velvet Edition tablets.”
“We believe that Green & Black’s has the right range to answer the growing trend for premium singles.”
She added: “For retailers the new products offer an unmissable opportunity to drive impulse sales in store, without diminishing mainstream chocolate sales.”
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