Green Grass Foods will conduct a limited test market launch of its new Nutpods dairy-free almond and coconut-based creamers later this month.
Packaged in 330ml Tetra Pak cartons, the unsweetened creamers will initially be available in original and French vanilla flavours, with a further hazelnut variety planned for future sale. Nutpods is sold in convenient pod singles with no requirement for refrigeration. They will retail in ten PCC Natural Markets grocery stores across the city of Seattle, Washington, beginning from the middle of this month.
“Seattle was the natural choice,” Green Grass Foods founder and CEO Madeline Haydon said. Haydon described the city, in which coffee shop chain Starbucks opened its first store in 1971, as the “coffee capital of the world”. If the initial run is successful, the product will be rolled out across Southern California and potentially offered for sale online.
Haydon said: “Our goal with Nutpods was always to give people the ability to craft the perfect cup of coffee. Where better to do that than in the coffee capital of the world, where the high quality of the coffee complements the quality of our ingredients?”
The company launched a campaign on crowdfunding platform Kickstarter in October 2013, where it gained more than $32,000’s worth of investment from 510 individual investors.
“We are so grateful to all of our supporters who have patiently been waiting for Nutpods. We can’t wait to get Nutpods onto shelves of your favourite grocery store, and with our test launch in PCC Natural Markets, we’re one step closer to making that a reality.”
© FoodBev Media Ltd 2024