Quintessential Brands-owned Greenall’s Gin is adding to its zero-sugar flavoured gin range with the launch of a new Blood Orange and Fig Gin in the UK.
With its new product, Greenall’s said it aims to tap into the growing popularity of orange flavoured gins.
The new expression infuses its original London Dry Gin with natural, blood oranges and an exotic twist of fig.
Handcrafted by G&J Distillers in Warrington, the combination provides a luscious fruity gin without the addition of sugar or sweetener.
According to Greenall’s, the fruity citrus flavours of blood orange and the sweetness of the fig balances well with the bitterness of the gin.
The gin is reportedly best enjoyed over ice with premium tonic water or lemonade and garnished with sliced blood orange.
Last year, the company launched a marketing campaign which highlighted the brand’s status as reportedly the only major gin brand to contain zero-sugar in its flavoured gins.
Other flavours in Greenall’s existing line up of zero-sugar gins include Wild Berry Pink Gin and Blueberry Gin.
“Our Greenall’s zero-sugar flavoured gins have proven to be a hit in the UK, especially Greenall’s Wild Berry which was one of the top five performing spirits of 2019,” said Russell Kirkham, marketing director for Quintessential Brands UK and Greenall’s brand owner.
Kirkham added: “With research showing a clear consumer demand for orange flavoured gins, we’re excited to be adding Blood Orange & Fig into the mix – a flavour that we’re confident will be a huge hit this summer!
“Unlike many other flavoured gins on the market, Greenall’s is unique in the fact that all our flavoured gins contain zero-sugar. As consumers are becoming increasingly mindful of the sugar they consume, this is something that has contributed to the success of the range and will no doubt ensure that Greenall’s Blood Orange & Fig stands out from competitors when it hits shelves.”
Greenall’s Gin Blood Orange and Fig Gin is available exclusively at Sainsbury’s at £16 per litre bottle for a limited time only with a further roll out planned for April 2020.
© FoodBev Media Ltd 2021
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