Quintessential Brands-owned Greenall’s Gin has released two new fruit flavoured gin liqueurs, which will be exclusively available from World Duty Free stores through June and July before it is made available to other retailers from August 2018.
The new range is the first line of gin liqueurs released by the brand since its inception in 1761, and the range includes apple & hibiscus and blood orange, fig & ginger flavours.
Both variants have an ABV of 20% and were made by Greenall’s master distiller Joanne Moore, and the drinks were inspired by Moore’s desire to fuse “quintessentially British” flavours with botanicals used in modern drinks.
Packaged in 50cl bottles, both flavours have a suggested retail price of £18.50.
Rob Curteis, international marketing director of Greenall’s Gin said: “As the original handcrafted British gin first created in 1761, Greenall’s is the original pioneer of quality gin. Had Greenall’s never been made, it’s quite possible the gin category wouldn’t be the success it is today.
A pioneer never rests on their laurels though – innovation is key to bringing new consumers into the category and with our long-standing reputation as the original handcrafted British gin, we are excited to be introducing a whole new audience to quality gin with Greenall’s Gin Liqueurs.”
Moore added: “It was important to me that with these new Greenall’s Gin Liqueurs, we gave consumers who are new to gin a great first experience to whet their appetite, giving them a taste of gin, but softening it with a lower ABV and appealing complimentary flavours.
“We’ve put a lot of care into the development of these liqueurs and I can’t wait to see how they are received by Greenall’s fans – new and old – around the world.”
© FoodBev Media Ltd 2018
World Beverage Innovation Awards are now open!
Do you have a beverage product worthy of an innovation award? Then you’re invited to enter the World Beverage Innovation Awards. Click here to find out more.