UK brewer and pub retailer Greene King has launched limited-edition Great Sporting Moments IPA bottles.
The packaging designs for the brewer’s flagship beer detail ten of the most memorable British sporting moments from the past 60 years.
They include England winning the 1966 Football World Cup, Jonny Wilkinson’s kick against Australia to win the 2003 Rugby World Cup and Team GB’s cyclists winning eight gold medals at the Rio Olympics.
As part of the launch of the commemorative collection, Greene King IPA is giving away over £50,000 worth of prizes, including 300 cricket coolers, 125 IPA barbecues and 1,000 cases of beer.
The Greene King IPA Great Sporting Moments bottles are now available in Greene King IPA stockists across the UK.
© FoodBev Media Ltd 2022
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