Grupo Herdez has entered into an agreement with Nestlé México to acquire Nestlé’s ice cream business in Mexico in a Ps1bn transaction.
Helados Nestlé has a leading brand portfolio in ice cream and frozen novelties, particularly in the children’s segment, including the Nestlé, Mega, PelaPop and eXtreme brands, among others, reaching more than 40,000 points of sale across the country.
The acquisition includes an ice cream manufacturing facility in Lagos de Moreno, Jalisco, distribution equipment and freezers, as well as an exclusive long-term license to market and sell Nestlé’s ice cream brands in Mexico. Under terms of the agreement, Nestlé’s full management team will join Grupo Herdez to lead this business unit.
“This acquisition will deliver significant synergies with our Nutrisa business and increase our sales and leadership position in the growing and high-potential ice cream category. We look forward to welcoming the Nestlé ice cream team and are excited about this unique opportunity to serve the youth segment, and strengthen our direct mom & pop retail channel in Mexico”, said Héctor Hernández-Pons Torres, chairman and chief executive officer.
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