This transaction marks the Group’s first move into the growing and attractive Canadian whisky category with high-end premium products.
With its flagship brand Forty Creek Whisky, FCD is the fastest growing player in the Canadian whisky category in Canada. Moreover, it is well positioned in the key US market to capitalise on the high potential offered by the Canadian whisky category.
John Hall will remain chairman of the company and whisky maker at Forty Creek Distillery. After the acquisition, all the business structures and processes will remain in place and unchanged in Canada.
The acquired business includes the full portfolio of FCD, including stocks, the distillery and manufacturing facilities and a hospitality centre located in Grimsby, Ontario.
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