US kombucha brand GT’s Living Foods has launched a new summer flavour called Unity, which features a blend of cherry, coconut and lemongrass.
The latest edition to GT’s Organic & Raw kombucha range, Unity is now available in the US with a recommended retail price of $3.99 per bottle.
The firm has partnered with Spotify to enable consumers to access a Unity playlist, which has more than 30 tracks.
GT Dave, CEO of GT’s Living Foods, said: “We’re very excited to collaborate with Spotify on this endeavour. This interactive touch point strengthens our message of unity because music is such a powerful force that brings people together, from all walks of life, all around the world.
“Our world has become so divisive and people are longing for unification. We offer this gift of unity to remind everyone that there is more that brings us together than pulls us apart.”
GT’s said the packaging of the new product aims to illustrate unity, with two hands each representing a unique and diverse community.
GT’s Organic & Raw kombucha is divided into six flavour profiles: fruity, spicy, hearty, tart, floral and smooth.
The naturally effervescent fermented tea is said to contain “billions of living probiotics, amino acids, polyphenols, and active enzymes to nourish the body, enlighten the mind, and elevate the spirit”.
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