Diageo’s Guinness brand has released two new products, Guinness Dublin Porter and Guinness West Indies Porter.
Guinness’ new beverages are inspired by brewers’ diaries from 1796 and 1801 and are the first results of Guinness’ ‘Brewers Project’ created in order to bring a variety of exciting new creations to the brand’s portfolio.
Constantia Flexibles worked with Diageo to create pressure-sensitive, paper substrate labels for the new drinks, which aim to convey a vintage look and include the trademark harp and Arthur Guinness’ signature that was first introduced in 1862.
In order to combine a vintage feel on a modern coated paper substrate, the labels on the new drinks are finished with a unique matte varnish incorporating a masking effect over the colours. Both labels are die cut into completely different shapes to portray heritage as well as individuality.
“As beer lovers’ tastes and the beer landscape itself evolves, it’s important we continue to stay at the forefront of beer innovation,” said head of innovation for Guinness, Nick Curtis-Davis. “Our two new beers, Dublin Porter and West Indies Porter, are examples of this innovation and demonstrate the exciting things our brewers are continuing to do with stout.”
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