Guinness’s Open Gate Brewery has created a ‘full-flavoured’ non-alcoholic lager, which will be distributed to 250 pubs in Ireland this month.
Pure Brew is the first non-alcoholic lager the brand has released in the country. It has an alcohol content of 0.5% ABV, and is available in 330ml bottles.
Guinness claims it will introduce the beer to further locations in Ireland from March.
The Open Gate Brewery in Dublin is the brand’s main innovation hub, and it has produced a range of experimental brews such as rye pale ale, chocolate and mint stout and apple pie ale.
Lead brewer at the Open Gate Brewery John Casey said: “We’re extremely proud of this beer. It’s hoppy with lots of fruity aromas and a nice hint of citrus flavour, along with a smooth, malty finish. The overall taste is deliciously refreshing.”
Casey added: “Whether you’re seeking alcohol or not, we think great-tasting beer is the goal. Many non-alcoholic beers are made by taking a conventional beer and boiling away the alcohol, which can impact the taste.
“From the start, we were determined to brew a non-alcoholic beer with the same process we’ve perfected over the last 259 years. It has taken two years of experimentation, but we’ve come up with a way to fully brew beer using a special yeast strain that only produces a very limited amount of alcohol.”
Mark Sandys, global head of beer at Diageo said: “Consumers shouldn’t have to compromise on taste on occasions when choosing not to drink or to moderate their alcohol intake, so we are excited to be offering more choice with our latest innovation from the Open Gate Brewery.
“With Pure Brew, our brewers have developed a great tasting, fully brewed and fully fermented non-alcoholic lager that stands shoulder-to-shoulder with our other great beers.
“We’re proud to offer beer-drinkers and publicans more choice and we cannot wait for consumers to taste it.”
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