Sold initially in Asda stores, Gulp was designed by Wieden+Kennedy in London.
“Gulp is a milkshake launching into a category over-exhausted with products featuring big, gloopy bubble writing on the pack,” said W+K London creative director Ray Shaughnessy. “To disrupt this, what we needed was an ownable idea. With the style and tone of what we’ve ended up with, we hope Gulp can do just that.”
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