Häagen-Dazs is launching a new limited-edition collection of its ice creams, inspired by afternoon tea.
The luxury ice cream brand will introduce two new flavours – Orange and Pomegranate Tart and Blooming Blueberry Tart – to Ocado in May.
Orange and Pomegranate Tart combines a blood orange ice cream flavour with a pink pomegranate swirl, creating a rich and citrusy flavour.
Meanwhile, Blooming Blueberry Tart contains a creamy blueberry ice cream with subtle floral notes and thick blueberry swirls. Each ice cream flavour includes added soft biscuit tart pieces to enhance the ‘afternoon tea’ experience.
Jose Alves, head of Häagen-Dazs UK, said: “Our new collection elevates the timeless and elegant tradition of afternoon tea by creating an iconic tea-time dessert that is both fitting for the season and introduces another special occasion for people to celebrate with ice cream”.
He added: “The two trend-setting flavours will spark moments of joy by combining patisserie with ice cream to offer consumers the ultimate indulgent treat, while our new AR experience will drive further relevancy to the Häagen-Dazs brand by bringing the afternoon tea occasion to life in a fun and interactive way.”
A QR code can be found on each pack to “provide an entertaining AR experience with a game that requires timing and speed to beat the clock, along with skill to stack as many cakes as possible”.
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