Häagen-Dazs launches festive dessert collection

Luxury ice cream brand Häagen-Dazs has expanded its indulgent portfolio with the launch of two new flavours, caramel, Lotus Biscoff and cream, and red velvet cheesecake.

The limited-edition festive ice creams are available in 95ml portions, tapping into the post-pandemic consumer trend of convenience.

Caramel, Lotus Biscoff & cream combines the unique flavour of Biscoff between smooth ice cream and a rich caramel sauce, while red velvet cheesecake is a mix of cheesecake-infused ice cream, with swirls of red velvet cocoa sauce, and bites of red velvet cake crumble pieces.

Jose Alves, marketing manager at Häagen-Dazs UK, said: “We’re getting into the festive spirit with the launch of two truly iconic flavour combinations. As consumers look to trade up in the run-up to Christmas, the new Festive Dessert Collection is guaranteed to be a crowd pleaser.”