Luxury ice cream brand Häagen-Dazs is launching a new two-in-one ice cream at the end of January.
The Duo range (RSP £4.99, 420ml) will come in three flavours: Belgian Chocolate & Vanilla Crunch, Dark Chocolate & Salted Caramel Crunch and Belgian Chocolate & Strawberry
Kat Jones, marketing manager at Häagen-Dazs UK, said: “This new format sees two worlds collide and we’re confidently predicting consumers will absolutely love it! Product quality and distinctiveness are most important to buyers seeking a luxury experience and our Duo range responds to that demand and provides an ideal offering.”
“This launch is one of our most sophisticated, it really taps into the opportunity to fulfil shoppers’ increased desire for chocolate indulgence, of which 77% of consumers assuage with ice cream.”
© FoodBev Media Ltd 2020
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