General Mills-owned Häagen-Dazs has launched two new limited-edition cocktail-infused ice cream flavours, as part of its winter collection.
Rum Salted Caramel & Biscuit features vanilla ice cream with swirls of Jamaican rum salted caramel sauce and sprinkles of biscuits pieces. Meanwhile, the Irish Whiskey & Chocolate Waffle is made up of caramel-based ice cream, blended with Irish whiskey sauce and chocolate-coated waffle pieces.
Both flavours are also available in smaller sizes as part of Häagen-Dazs’ Cosy Cocktail Selection.
Kat Jones, marketing manager, ice cream at General Mills, said: “Research suggests that mid to long term, the ice cream category, currently growing at 10.2%, is set to continue this growth via both elevated indulgence offerings and portion control and our new alcohol-infused innovation within pints and mini cups respond to that”.
Jones continued: “Pints have traditionally been our heartland, but as the leader in mini cups, we are focusing on driving our mini cup distribution as we target the popularity of ‘portion controlled’ ice creams without compromise on taste or ingredients”.
“Presenting a +£52m category growth opportunity and growing 16% vs the category (11%), mini cups play a powerful role in the category, so we’ve launched the new flavours in this size to accelerate that growth.”
The new cocktail-infused ice creams are available at Co-op, with a wider retail rollout thereafter.
© FoodBev Media Ltd 2021
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