Häagen-Dazs has ventured into the non-dairy section with the launch of four vegan flavours in the US.
The new range consists of: chocolate salted fudge truffle, peanut butter chocolate fudge, mocha chocolate cookie and coconut caramel.
The American brand claimed the result is an ice cream with a ‘creamier texture and authentic taste’.
In a statement, Häagen-Dazs said: “While most non-dairy options simply start by substituting soy, almond or cashew milk, every flavour in our new collection begins with a core ingredient, like real pieces of Belgian chocolate, actual peanut butter, or real coconut cream.”
The release follows a series of innovative moves by ice cream producers in recent years in a bid to cater for changing consumer demands.
Last year Unilever’s Ben & Jerry’s launched a dairy-free ice cream range, made with almond milk. The brand had been receiving requests for years to make non-dairy ice cream.
The Häagen-Dazs offering is currently available in Target stores in the US.
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